ANDREW ALAN HARP
PO Box 1203
Gadsden, AL 35901
EXPERIENCE
Crowne Partners, Inc.
Electronic Communications Contractor, 2005-Present
- Designed, developed and maintained large Web site consisting of 30 separate sites for individual properties and communities
- Served as commercial photographer for several communities
- Designed and implemented social networking marketing package for college communities which included blogs, Facebook and MySpace accounts
- Setup and analyzed web site statistics
- Assisted with Search Engine Optimization
- Helped with marketing related copywriting when needed.
Southern Nuclear Operating Company
Senior Communications Specialist, 2003-2005
- Coordinated the creative services department, which was responsible for media relations, advertising, electronic communications, and employee and executive communications
- Standardized and redesigned all electronic communication vehicles to company branding standards and enhanced the user experience
- Coordinated all photography and video shoots
- Established an online company store that immediately saved company $15,000
- Revamped layout of company newsletter to align with company goals and strategies
- Developed effective and cost-efficient communication plans for various projects
- Served as news writer for the emergency response organization
- Acted as the on-call media relations representative
- Provided editorial and public relations consulting for all company publications.
Alabama Power Company
Internet/Communications Specialist, 1998-2003
- Coordinated work of electronic creative services team, which included graphics, photography, video and interactive development
- Maintained large annual budget
- Developed, publicized, branded and maintained internal and external Web sites and electronic media
- Acted as intermediary between technical and non-technical groups
- Created and helped manage company’s first electronic media relations function
- Served as project manager and new media coordinator for special projects
- Coordinated companywide public relations events
- Wrote speeches and created PowerPoint presentations for executive management
- Evaluated and coordinated Web site designs for departments
- Prepared audio and video for online streaming applications
- Wrote and edited copy for use on Web and internal company publications
- Founded and served as chair of a technology oriented professional development organization for employees
- Implemented a streaming media plan
- Created, wrote and produced a daily voicemail for executives which included a synopsis of local and national company-related news
- Achieved 100 percent client satisfaction.
Child’s Art Studio
Executive Photographer, 2005-2008
- Led 61-year-old photography business into digital era which saved the company more than $10,000 dollars annually
- Oversaw and managed the construction and opening of new Birmingham-area photography studio location
- Designed and implemented marketing and advertising campaign
- Directed all creative products and services
- Expanded and modernized company’s products and services to open up new streams of revenue
- Designed custom and themed photography sets, set up complex lighting and worked directly with clients.
EDUCATION
University of Alabama at Birmingham
Major: Communications/Public Relations
Minor: Communications Management/Chemistry
Received awards and honors including: the UAB award for public relations student of the year and outstanding leadership. PRCA/PRSSA awards for best account executive, best student officer; outstanding member; and professional growth and development.
AWARDS, HONORS & ACHIEVEMENTS
- Founding president and current board member of the Internet Professionals Society of Alabama (IPSA), a statewide professional development organization for Internet professionals. IPSA has grown from a small grass roots organization to be one of the Southeast’s best professional development organizations with more than 150 members.
- Three-time recipient of the Public Relations Council of Alabama (PRCA) Award of Excellence for Powergrams, an Alabama Power employee publication.
- Three-time recipient of the International Association of Business Communicators (IABC) Crystal Quill award for interactive communication.
- Recipient of ADDY award for development of The Nature Conservancy of Alabama Web site and CD-ROM.
SKILLS
- Expert with all Adobe products including PhotoShop, InDesign, Flash, Fireworks, Dreamweaver, Premier, After Effects and Soundbooth
- Knowledgeable with other software including Quark, Corel Painter, and more
- Expert in web programming languages HTML, JavaScript, CSS, AJAX, and more
- Expert in Search Engine Optimization
- Outstanding written and verbal communication skills
- Proficient in AP style
- Accomplished photographer
- Funny, witty and creative
- Organized, focused and hard working